In 2012 I got the opportunity along with one other artist to work on the largest campaign launch Coles had done – flybuys/my5. For 6 weeks we were confined to a confidential working arrangement and under pressure to meet tight deadlines.
I worked across all streams of the studio, including POS, press and catalogue as well as creating a range of finished artwork for the loyalty team from stationery to digital and flyers. I helped create artwork for a number of suppliers including – Target, Kmart, NAB as well as Coles Express, Liquorland and First Choice. I also got to work on layout design options for the catalogue pages, barker cards and woofers.
Throughout this time I delivered and managed expectations in a friendly and positive manner, regardless of the pressure and restrictions I was under.
During my time at Coles I was involved in setting up finished artwork in all areas across the studio as well as supporting senior artists on large campaigns such as: flybuys/my5, Down Down, Christmas, Feed Your Family and Helping Australia Grow.
I started in the catalogue team, where I gained responsibility for: initial catalogue build, setting up templates, updating the brand guide, managing a Christmas campaign, managing the Down Down product pages every week and checking catalogues against our brand guidelines.
I eventually moved into the Point of Sale team where I worked from initial brief to print on: shelf level POS, high level POS, large campaigns, trade drivers, local area marketing and Mix POS.
The idea behind this design was to simply create a calendar in a triangle shape.
Each month is split in two and printed double sided. So half way through the month just flip the page! The colours were chosen to reflect the Australian seasons, they blend and change from January through to December.
The days of the month flow from left to right and are colour coded, so you just match up the colour of a triangle (day) to the same coloured initial to see what day it is.
I designed these tags for my mother who loves refurbishing old furniture as a hobby and hopes to start selling it.
I wanted the tags to have a hand made look and feel, so I hand drew the design, and the idea to use a rubber stamp for the printing method was perfect. This method also gives mum the freedom of making more tags as she needs them and it can be used to brand the pieces of furniture.
These business cards where designed for my partner.
We wanted the cards to be simple and punchy, so the decision was made to remove extra information such as his email address and ABN. We thought if someone was serious about getting a job done they would prefer to call anyway.
The cards are letter pressed onto thick grey box board which was chosen to resemble the look of concrete. This was an expensive printing option but the end result was well worth it.